[THE STORY]

It started with one shirt.

A cheeky little number for Pride Month. Equal parts protest and poetry. “Thick Thighs Save Lives” printed across the chest like a battle cry in pastels. At first, it was just a passion project. Something fun, something bold. Something I wished someone had made for me.

But something happened. People didn’t just wear the shirt—they felt it. They stopped me on the street, messaged me online, asked where they could get one for their best friend, their brother, their gym crush, their reflection in the mirror. What started as a one-off became a spark.

That spark is now Frank Maison, also known as F: House. a brand rooted in body positivity, radical self-love, and unapologetic style.

Frank Maison is for the people who never saw themselves in the catalog. For the thighs that don’t fit the slim cut. For the bellies that shake when you laugh. For the pretty eyes behind the power pose. We celebrate bodies with stories, stretch marks, scars, swagger—and the souls inside them.

We’re queer, bold, thick with vision, and stitched with pride.

We make clothes for lounging in power and strutting with purpose.

Not fast fashion. Not fake love. Just real fits for real ones.

This is F: House. where curves are currency, confidence is couture, and every piece says:

You were always meant to take up space.

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